House Style
One Brand, Everywhere
The same identity runs the site, the Instagram grid and the stories: three colours plus one accent, the logo bug always top-left, one type pairing, and a caption skeleton that never ships without its source and disclaimer. These are the five templates — rendered live below as ready-to-use cards (post 1080×1350 and story 1080×1920), with sample content drawn from real, sourced Capital Tea items.
- · Type pairing everywhere: Anton (nameplate, headlines, kickers — heavy condensed, uppercase) + Archivo (body and captions); JetBrains Mono for datelines.
- · Caption order never changes: hook → factual body → closer → · · · → disclaimer → Via credit → hashtags.
- · User video always carries the trust trio: submitted-by credit, not-independently-verified note, do-not-harass line.
- · No debate-bait closers on sensitive stories — the closer there is the verification status. Accuracy beats engagement.
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Template 1 · Breaking News
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Steel is going up on the new Lansdowne Event Centre
The City's project update reports steel installation underway, with Exhibition Way reopened. Approved plan: $130.7M net city investment within a $418.8M total project cost.
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Steel is going up on the new Lansdowne Event Centre
The City's project update reports steel installation underway, with Exhibition Way reopened. Approved plan: $130.7M net city investment within a $418.8M total project cost.
Steel is going up on the new Lansdowne Event Centre 🏗️ The City of Ottawa's October project update reports steel installation underway for the Event Centre, with Exhibition Way reopened. The approved plan carries a $130.7M net city investment within a $418.8M total project cost, approved by Council in November 2025. Updates to follow — thoughts? ⁉️⤵️ · · · *Post for awareness and informational purposes only. Figures from the City of Ottawa's published project update.* #Ottawa #Lansdowne #Ontario #Canada #News
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Template 2 · Alert
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Routes 53 and 162 detours end Friday, Oct. 30 at 6 p.m.
OC Transpo's service alerts list detours for Route 53 (Anna/Crerar area) and Route 162 (Winterset) running until Friday, October 30 at 6 p.m., plus nightly detours on Kichi Zībī Mīkan and the Baseline Station relocation in effect to November 16. Check the live alerts page before you ride.
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Routes 53 and 162 detours end Friday, Oct. 30 at 6 p.m.
OC Transpo's service alerts list detours for Route 53 (Anna/Crerar area) and Route 162 (Winterset) running until Friday, October 30 at 6 p.m., plus nightly detours on Kichi Zībī Mīkan and the Baseline Station relocation in effect to November 16. Check the live alerts page before you ride.
OC Transpo detours on Routes 53 and 162 end Oct. 30 at 6 p.m. 🚌 Detours for Route 53 (Anna/Crerar area) and Route 162 (Winterset) run until Friday, October 30 at 6 p.m. Nightly detours on Kichi Zībī Mīkan and the Baseline Station relocation remain in effect to November 16. Check the live alerts page before you ride. Save this for your commute — and send any dashcam or service tips our way. · · · *For awareness only — follow @OC_Transpo for official service updates.* #Ottawa #OCTranspo #Ontario #Canada #News
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Template 3 · Event
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Atlético Ottawa vs. Forge FC — CPL Semi-Final, Leg 1
Canadian Premier League playoff semi-final, first leg, at TD Place.
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Atlético Ottawa vs. Forge FC — CPL Semi-Final, Leg 1
Canadian Premier League playoff semi-final, first leg, at TD Place.
Atlético Ottawa host Forge FC in the CPL semi-final first leg at TD Place ⚽ Canadian Premier League playoff semi-final, leg 1 — Sunday, November 1 at 2:00 p.m., TD Place Stadium at Lansdowne. Who's heading down to TD Place? ⁉️⤵️ · · · *Event details verified against the club's official page. Listings remove themselves after the event ends.* #Ottawa #AtleticoOttawa #CanPL #Ontario #Events
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Template 4 · User Video
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Steel rising over the Lansdowne Event Centre
Sample layout only — this slot runs follower-submitted video, watermarked, with the trust script in the caption. Nothing publishes from a submission until it is verified.
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Steel rising over the Lansdowne Event Centre
Sample layout only — this slot runs follower-submitted video, watermarked, with the trust script in the caption. Nothing publishes from a submission until it is verified.
Steel rising over the new Lansdowne Event Centre — sent in by a follower 👀 Shot from the Lansdowne grounds as the Event Centre steel goes up. This footage was submitted by a follower. It has not been independently verified, any allegations are unproven, and please do not target or harass anyone shown. What would you have done — stopped to watch, or kept walking? ⁉️⤵️ · · · *Post for awareness purposes only. Details may evolve as more information becomes available.* Via: Submitted by a follower #Ottawa #Canada #Ontario #CaughtOnCamera #OttawaNews #CanadaNews #Viral #Explore #ExplorePage #CapitalTea #613 #OnlyInOttawa
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Template 5 · Quote / Fact
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The Rideau Canal Skateway is the world's largest naturally frozen skating rink — 7.8 km, equal to about 90 Olympic ice surfaces.
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The Rideau Canal Skateway is the world's largest naturally frozen skating rink — 7.8 km, equal to about 90 Olympic ice surfaces.
The Rideau Canal Skateway is the world's largest naturally frozen skating rink ⛸️ At 7.8 km, the Skateway equals about 90 Olympic ice surfaces — and it runs from downtown Ottawa to Dows Lake every winter the ice allows. Fair or not — best winter commute in Canada? ⁉️ · · · *Fact File items are checked against published sources before they run.* #Ottawa #RideauCanal #Winter #Canada #Facts
The Full Rulebook
Every rule — placement measurements, hashtag sets, the sensitive-story guardrail, and how the hourly items reuse these components — is written down in the brand book that ships with the site code, so the system survives whoever is posting that day.